Science Communication Programme (SCP)
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LinkedIn for Postdocs: How to make your expertise visible
Date(s)
15 June 20269:00 AM - 1:00 PM
Requirements
None (please set up a LinkedIn account prior to the seminar if you don’t have one yet.)
Target audience
PostdocsGoals
• Understanding LinkedIn’s mechanics
• Building an expert brand
• Strategic content publishing
Content
• LinkedIn Fundamentals, Current Statistics, and 2026 Trends
• The Synergy Between Profile, Network, and Content
• Mechanics of LinkedIn’s AI Algorithm
• Strategic Goals: What Postdocs Can Achieve on LinkedIn
• Personal Branding: Audience-Centric Profiles and Profile Optimization Checklist
• Networking: Managing Connection Requests, Building a Focused Network, and Utilizing LinkedIn Search
• Posting Strategy: Content Pillars and Topic Ideation
• Optimizing LinkedIn Posts and Best Practices for Multimedia Content
• Targeted Engagement: Strategic Commenting
• Utilizing AI Tools for Your Social Media Presence: Dos and Don'ts
Methods
- Frontal lecture
- Group discussions
- FAQs
- Hands-on exercises
Teacher
Richard Pettauer
Ritchie Pettauer is an Austrian digital marketing strategist and consultant specializing in digital B2B communication and LinkedIn. Pettauer coaches C-level executives, sales teams, and marketing departments on personal branding, organic reach, and social selling. He teaches social media at Vienna University’s Department of Communication.
Additional information
Participants will be provided with step-by-step guides.
This seminar is part of the Science Communication Programme for academic university staff. You are welcome to register for the other seminars in this series as well: Science Communication Programme
Contact for content-related inquiries
Team Personalentwicklung
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LinkedIn for Postdocs: How to make your expertise visible
Science Communication Programme (SCP)
About the offer
15 June 2026, 9:00 AM - 1:00 PM
one half-day
English
Online session
Cancelling was possible until 29 May 2026, 12:00 PM.
Information & communication management
Knowledge exchange & innovation
Corporate Communications
Personnel Development
With booking I accept the terms and conditions.