LinkedIn for Postdocs: How to make your expertise visible

0 / 15

Science Communication Programme (SCP)

Termin(e)

15. Juni 202609:00 - 13:00 Uhr

Online

Voraussetzungen

None (please set up a LinkedIn account prior to the seminar if you don’t have one yet.)

Zielgruppe

Postdocs

Ziele

• Understanding LinkedIn’s mechanics
• Building an expert brand
• Strategic content publishing

Inhalte

• LinkedIn Fundamentals, Current Statistics, and 2026 Trends
• The Synergy Between Profile, Network, and Content
• Mechanics of LinkedIn’s AI Algorithm
• Strategic Goals: What Postdocs Can Achieve on LinkedIn
• Personal Branding: Audience-Centric Profiles and Profile Optimization Checklist
• Networking: Managing Connection Requests, Building a Focused Network, and Utilizing LinkedIn Search
• Posting Strategy: Content Pillars and Topic Ideation
• Optimizing LinkedIn Posts and Best Practices for Multimedia Content
• Targeted Engagement: Strategic Commenting
• Utilizing AI Tools for Your Social Media Presence: Dos and Don'ts

Methoden

Frontal lecture
Group discussions
FAQs
Hands-on exercises

Trainer*in

Zum Profil

Sonstige Informationen

Participants will be provided with step-by-step guides.

This seminar is part of the Science Communication Programme for academic university staff. You are welcome to register for the other seminars in this series as well: Science Communication Programme

Kontakt für inhaltliche Rückfragen

Team Personalentwicklung

personalentwicklung@univie.ac.at

0 / 15